Experienced and talented Online Marketing Manager required by one of the UK’s top entertainment groups to take their current membership of 250,000 to 1,000,000 within the shortest possible time!

The main function of the role is to maximise business and profitability by tracking and analysing search engine marketing campaigns for various channels on search engines; specifically Google, Overture (Yahoo), Microsoft (MSN) and Miva.

This is a demanding role and you’ll be working in a very results driven environment. Day to day duties will include writing internet adverts for new campaign, placing advertisements and checking positioning regularly, ensuring placing in line with criteria and costs.

Responsibilities include:

• Maximise the profitability and ROI across advertising campaigns and tracking and analysing the performance of each campaign.
• Monitor the commercial impact of advertising campaigns and revenue generated. Use internet bid management systems to pay for strategic placements.
• Take decisions based on analysis of performance and action any changes.
• Work autonomously to identify areas of opportunity or improvement.
• Use web based statistical programs to analyse and report on profitability against spend and return and respond to ad hoc requests for analysis of existing or new campaigns.
• Liaise across IT, Sales and Business Development departments to access and gather information.
• Close communication with the directors and IT department to maintain awareness of business strategy.

If you have the right skills and enjoy working in a fast paced environment you will find this role rewarding, challenging and exciting.