We are looking for an experienced Web Marketing & Content Manager with the drive, motivation and creative skills to ensure that the companys online presence is always evolving and improving. This is a senior digital marketing role with a global technology company based in Berkshire.
The Role:
Responsible for developing informative and engaging content for database-driven websites and online marketing systems in order to increase targeted visitors, improve prospect generation and conversions. You will be working with other EMEA and corporate marketing and PR teams to source editorial and promotional content and in turn supporting them with integrated marketing campaigns.
Responsibilities:
Leverage content to maximise its online exposure with channel and industry partners throughout EMEA
Managing, benchmarking and reporting on online activities
Managing the regionalisation, translation and online distribution of corporate web materials
Support site development and maintenance in six European languages
Design web pages through existing templates and the generation of new creative
Design and implement new Flash microsites with the Web Development Manager to support product launches, promotions and integrated marketing campaigns
Adapt creative from programmes not originated for web use, including print and large-screen display media
Develop creative communication for online promotion through banner advertising and publishing agreements
Experience required:
Development and maintenance of websites using CMS
Digital marketing campaigns including video and viral production
Ability to express complex information clearly and concisely for different audiences
Thorough understanding of how to organise online information through effective site architecture, navigation, images and labelling
Strong understanding of SEO techniques and practices
Demonstrable off and online design skills for layout, type and colour
Technical Skills Required:
CMS Packages
Adobe Creative Suite
Hand-coding HTML
Hand-coding CSS
After Effects
Video editing packages
3D Package, e.g. Cinema 4D or Blender would be desirable
Actionscript
The company is offering an excellent remuneration package including highly competitive salary, pension scheme, private health care, private dental care and subsidised gym membership.
If you have the appropriate experience wed love to hear from you.
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