Location:
Maidstone/Ashford

Salary:
£22K- £27K

Description:
This Marketing Executive role is the ideal opportunity for an experienced graduate with at least three years marketing experience to take on more responsibility and really develop their skills. You’ll have a major input into developing and managing the marketing strategy for a Kent based IT distributor using the full marketing mix.

Reporting direct to the MD, you’ll have the chance to use your skills and creativity across advertising, marketing collateral, email campaigns, social media, PR and events.

We’re looking for someone who has worked in a B2B environment with good online marketing skills. Key responsibilities in this role will include;

• Produce and implement the Company’s annual marketing plan
• Maintain and develop corporate image and reputation via suitable PR activities
• Plan and manage internal communications and awareness of corporate direction, mission and aims
• Work with external organisations when required, e.g. PR agencies, designers, printers, magazines, etc.
• Plan and carry out direct marketing activities to agreed budgets
• Carry out market research, competitor and customer surveys

You will be given training to develop your expertise and once you have gained a good understanding of the business and the corporate image, day to day duties will encompass the following:

• Website development and content management
• Create and coordinate html email campaigns and evaluate campaigns
• Organise and attend events such as conferences, seminars and exhibitions
• Actively source and identify relevant publications tailoring messages to appeal to the target audience
• Design and development of marketing collateral ensuring strong brand awareness

Our ideal candidate will have good verbal and written communications skills using various media. You’ll need to demonstrate good commercial awareness regarding cost effectiveness of various types of marketing and advertising. You need to have experience of web maintenance using a content management system and an understanding of SEO and analytics.